While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Light and healthy giving you the time and energy you need over tea or coffee. Hup seng is the market leader in crackers, in particular cream crackers. Aminvestment research starts coverage on hup seng, fair value. Actual product packaging and materials may contain more andor different information than that shown on our web site. As there is only so much room for the cream cracker business to grow, hup seng is betting on its new product oat cookies. Claim that cream crackers contain flammable plastic gets. Buy hup seng cream crackers online at best price bigbasket. Mar 02, 2001 hup seng food industries the business is a sole proprietor, incorporated on 2 march 2001 friday in singapore. Top 10 budget healthy snacks to pack into your gym bag. Kls company profile with history, revenue, mergers. Hup seng ping pong cream crackers are baked using premium quality ingredients.
I hopped on the bandwagon as well and could then fully understand why the hype the meatballs were savoury and yummy and you would find it hard to stop reaching out for another one. I know that makes me seem as though my world is boring and tiny, but good crackers are rare. The company released this statement following a video claiming that the crackers. Hup seng crackers consist of mainly raw materials flour, sugar and palm oil. The biscuit maker saw the cost of raw materials surge. Case study company hup seng perusahaan makanan marketing essay. However, this ability to combust has no direct correlation or effect on food safety. Hup sengs signature household product is the hup seng special cream cracker cap ping pong, which has won the gold and grand gold award from monde selection, an internationally renowned award quality since 1994. The company offers special cream crackers, marie biscuits, coffee marie biscuits, coconut cookies, butter cookies, peanut butter sandwich, lingo assorted. Hup seng fy17 margins seen pressured by high input costs. Aminvestment research starts coverage on hup seng, fair.
Great value and widest selections of more than 12000 items at a click. Hup seng food industries singapore business directory. Find more hup seng biscuits products online in india popup. Hup seng industries berhad hsib special cream crackers. You can also choose from gmp, fda hup seng there are 72 suppliers who sells hup seng on, mainly located in asia. Hup seng insists crackers are safe for consumption. Aminvestment ib research said hup seng earns nearly a. A cream cracker is a flat, usually square, savoury biscuit. Since 1994, special cream crackers has won the gold and grand gold award from monde selection, an international and independent quality institute founded in brussels, belgium. Part 1 introduction of company hup seng industries berhad is an investment holding. With an international market coverage of 51 countries that spans into asia, africa, oceanic, europe and north america, hup seng products have captured the hearts of consumers of all ages around the world. Its main products include cream crackers, biscuits, cookies, 3in1 instant beverages as well as other confectionary food items under the brand names cap ping pong, kerk, naturell and incomix. They have been in the biscuit manufacturing industry since 1958 and claimed to be a leading biscuit manufacturer in malaysia. Established in 1958, hup seng has been a household name synonymous with quality biscuit manufacturing.
Malaysia mandated to enhance global entrepreneurship for the nation up. For consumers around the world, access to safe and healthy food is an essential requirement for maintaining their overall health and wellbeing. Hup seng perusahaan makanan m sdn bhd hereinafter named as hspm established in 1958, has become a household name synonymous with quality biscuit manufacturing through years of satisfying the consumer. I hopped on the bandwagon as well and could then fully understand why the hype the meatballs were savoury and yummy and you would find it hard to stop. They are all very affordable, so snack to your hearts content without burning a hole in your pocket. Exports to drive hup sengs growth the edge markets. Hup seng cream crackers, hup seng cream crackers suppliers. He is on the board of directors at hup seng perusahaan makanan m sdn. No preservatives hup seng ping pong brand special cream crackers is baked under strict hygienic conditions using premium quality ingredients. Because of high demands, our sgh online mall will stop accepting new orders from 12 a.
Biscuits and confectionaries maker hup seng have been forced to come to the defence of their popular ping pong brand of special cream crackers. The name cream crackers refers to the method in which the mixture is creamed during manufacture. The products manufacture by hspm is to cater for the entire local and as well as international market. This article first appeared in the edge malaysia weekly, on february 27 march 5, 2017. We refer to the recent video clips a video thats been circulating around social media of a man claiming that a popular brand of cream crackers contains synthetic plastic inside them and could be set ablaze has.
Ja lan tiong cream crackers, assorted biscuits, wafer rolls. Hup seng cream crackers hup seng cream crackers 400 g pouch. Hup seng perusahaan makanan m sdn bhd value proposition is in producing cap ping pong cream crackers. Today, it is one of malaysia s leading biscuit manufacturers with many accumulated outstanding achievements. The world in 80 gardens spain morocco and italy duration. Hup seng s most popular products are none other than their award winning hup seng special cream crackers. A wide variety of hup seng cream crackers options are available to. Once upon a time, a bunch of biscuit makers decided to share their wonderful creations with the world get your daily dose of fun with exciting updates, yummy ideas and exciting games. Macro assignment part 1 introduction of company hup seng industries berhad is an investment holding company listed on the main market of. Aminvestment ib research said hup seng earns nearly a third of revenue from exports. Every piece is delicious, crunchy and full of goodness. Hup seng is the market leader in crackers, in particular cream crackers which account for about 40% of sales and other crackers like sweetened crackers account for another 20%. The group will focus on expanding its export market, especially in asia, southeast asia and the middle east, executive director kerk chian tung tells the edge in.
Hup seng cream crackers biskut cap ping pong buy malaysian biskut cracker online at au. Our hup seng ping pong special cream crackers are safe for. The 1minute 45second long video has since garnered over 1 million views and 46,671 shares. The video, posted on facebook by a user called emoji on july 29, showed the cracker being burnt with a lighter. Manufacturers in southeast asia include khong guan, hup seng. There are 160 calories in a 4 pieces serving of hup seng cream crackers. It is an award winning local biscuit brand with thousands of loyal biscuit lovers.
The cream cracker was invented by joseph haughton at his home in dublin, ireland, and then manufactured by william jacob in a small bakery around 1885. There was this craze over hup seng cracker meatballs in june and july in the many cooking groups in fb. The jacobs brand in ireland is owned by jacob fruitfield food group, part of the valeo foods group, and in the uk, europe, north america, it is owned by united biscuits. Special cream crackers 10 individual sachets no artificial colouring. In recognition of hup seng s stringent quality management system, the company was awarded the. The company is now one of malaysias leading biscuit manufacturers and has made outstanding achievements during these past few years. Hup sengs ping pong special cream crackers made headlines recently, when a video claiming that the biscuits were coated with a later of plastic, made its rounds on social media.
We pick out a few local tasty and healthy snacks to pack into your gym bag. You can eat these crackers on their own, or you can top them with your favourite toppings or dunk them in your favourite hot beverage. Food manufacturers make significant investments to ensure the safety of their food products and to reduce the risks associated with consumer. Affectionately nick named ping pong crackers are known world wide for their delicious, crunchy and flavorful goodness. While it is able to charge a premium on its cream crackers given the decadeslong history of the product, the groups more recent offerings and beverage line are still trying to carve out a name in a very competitive market, it said. Hupseng aiming for sustainable growth ta sector research. The quality, taste and texture of the special cream crackers is one of its kind and has become a household name for many generations. Hup seng insists crackers are safe for consumption the star online. Hup seng cream crackers cream crackers, crackers, cream. Hup seng special cream crackers 10s giant singapore. Biscuit maker hup seng warns of speed bumps the edge markets. I bought a large tin of these in malaysia and they are the best tasting cream crackers ive tasted. Biscuits are made in malaysia and baked under strict hygienic conditions. Hup seng industries bhd, a household name for quality biscuits, is counting on exports to drive growth amid soft consumer spending at home.
Hup seng cream crackers is loved by many because it has a creamy, buttery taste that is accompanied by a crunchy texture that makes it quite addictive. Hup seng ping pong brand special cream crackers is baked under strict hygienic conditions using premium quality ingredients. Hup seng industries bhd is known primarily for its hup seng cream crackers, which we estimate form at least 65% of its total revenue. Over the years, this familyrun business has evolved with the market and grown dramatically under the charge of the 2nd generation chew family. Hup sengs ping pong special cream crackers are one of the most popular brands of cream crackers in the market so it didnt take long for the video to trigger a food scare alert. Hup seng s ping pong special cream crackers are one of the most popular brands of cream crackers in the market so it didnt take long for the video to trigger a food scare alert. Asiaone sent questions in an email to hup seng to clarify the matter, but has yet to receive a reply at publication time. The controversial video asiaone noted that the cream crackers. Hup seng ping pong brand special cream crackers is backed under strict hygienic conditions using premium quality ingredients. Ks1,900 hup seng deluxe crackers cheese 300g add to cart. Please practice handwashing and social distancing, and check out our resources for adapting to these times. Hup seng industries berhad hsib is a malaysiabased investment holding company. The business current operating status is live and has been operating for 19 years 18 days. The most widely known cream cracker brand is jacobs.
The importance of food testing hup seng cream cracker. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or. Other products in the crackers family are sugar crackers and corneo crackers. Hup seng defends ping pong crackers against video claim. The companys subsidiaries are engaged in the manufacture and sales of biscuits and coffee mix, and dealers in. Hup seng cream crackers conv pack 10s 225g new pgmall. The company offers special cream crackers, marie biscuits, coffee marie biscuits, coconut cookies, butter cookies, peanut butter sandwich, lingo assorted biscuits and fancy assorted biscuits. Hup seng industries bhd, which is well known for its ping pong brand cream crackers, will have to work doubly hard this year to keep its profits up as prices of raw materials are likely to continue to rise, putting downward pressures on its margins. Allied chemists came out with a test report and a professional declaration letter showing that the product is without plasticizer. The top countries of suppliers are malaysia, malaysia, and singapore, from which the percentage of hup seng supply is 76%, 76%, and 20% respectively.
Hup seng ping pong brand special cream crackers is your best choice. As a whole, its earnings are derived from biscuits, beverages incomix and other agent products wang wang rice crackers and ong sam yong chinese tea, among others. Ja lan tiong first started out in 1972 from its humble origins as a small provision shop at jalan tiong road in the redhill area, by our founder, the late mr choo kam lim. Calories in hup seng cream crackers and nutrition facts. It has a diverse range of product portfolio includes crackers, biscuits, cookies and beverages mix. Hup seng has a factory in batu pahat, johor, spanning across 7. Trust our good old hup seng crackers if they can already taste so good just dipped into a hot cup of milo of kopi kosong, they cannot go too wrong.
The address of the businesss registered office is at the enterprise one building. Hup seng is a reputable food manufacturer since 1958. Aug 16, 2012 fixgohup seng cream crackers lord of the crackers. Get full nutrition facts for other hup seng products and all your other favorite brands. Groups biscuits revenue with hup seng cream crackers continuing to be. The only reason ive given these a 4 star is that these are individual packets of 4 in a medium sized bag. Hup seng industries berhad 199101015786 226098p incorporated in malaysia. Allied chemists is hup seng s chosen third party laboratory for their product testing. Award winning and most popular product is none other than hup seng special cream crackers cap ping pong. The software enables its salespeople to view the sales history of its.
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